Coca-Cola: Wearable Video

In line with its message of sharing happiness, Coca-Cola executed an innovative digital campaign to put a smile on their customers' faces. To do this, Coca-Cola printed individual frames of a movie on t-shirts and sent them to its fans around the world. The t-shirt came with a message to smile and take a picture wearing the t-shirt and upload them to the website. All pictures were stitched together to make an animated movie about two friends trying to put a smile on a pair of lips, which they eventually do by using a Coke. The movie was spread using social media and allowing fans to "claim their frame" and share it using Facebook.