The Digital Post: Out Of Home

Showing posts with label Out Of Home. Show all posts

Scrabble is one of the most famous board games in the world. But with the advent of smart phone apps, board games have taken a back seat. Another problem arising due to smart phones is that people have forgotten how to spell properly. Mattel took to the task of persuading people to spell properly. Collaborating with Ogilvy Paris, Mattel executed a digital media campaign that would reward good spellers with free WiFi.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

Company: Mattel
Country: France
Agency: Ogilvy Paris

To celebrate the 125 year history of Mercedes Benz, the company launched a tweet race. 4 teams participated in a race where the more tweets your team hash tag receive, the more fuel you have on your car. The cars used in the race were specially designed such that each tweet gives you fuel for a quarter on a mile. The total distance was 1400 miles which were covered in 3 days.

Due to security concerns, the Tunisian government decided to ban all public gatherings including audiences from stadiums during professional football league games. It was time for the most important game of the season, so Memac Ogilvy executed a campaign to reconnect fans to the game by creating a mobile application that allowed users to cheer and show their support. 40 giant speakers connected to the application were placed inside the stadium. The more fans tapped on the icon on the app, the louder the sound inside the stadium. On the game more than 93,000 fans showed their support to their team using the app.

Mobilizing the 12th Man - Ogilvy Tunisia 2013 from Mehdi Lamloum on Vimeo.

People in South Korea work one of the longest hours in the world, so shopping is not an activity people would like to utilize their free time in. so if people cannot come to the store, why not take the store to them. This is the philosophy behind the South Korea's largest retailer; E-mart.

The campaign was executed by using flying truck shaped figures that were placed around Seoul. The flying store had a WiFi installed that allowed users to download the E-mart smart phone app and make online purchases.The flying store proved to be very popular increasing the online sales by 157% and offline sales by 9.5%

In order to promote its line of urban head phones, Philips introduced tables in pubs around London. The special thing about these tables is that each table illustrated typography inspired by its neighbourhood.

Adobe recently celebrated Creative Day which was about creativity and expressiveness. The day was celebrated in 14 events in Europe. In one of the events, adobe executed a bus stop prank which

All eyes of S4 is a campaign by Samsung to promote its flagship Galaxy S4. The concept is so simple it’s almost like having a staring contest with your friend.

Every business nowadays has a Facebook page, now businesses can showcase their Facebook likes to their customers in real life. The mechanics are simple, a counter top object that looks like an old

Juiced up was an innovative Out Of Home marketing campaign in Canada by Volkswagen to promote its 2012 Beetle. Augmented Reality markers were placed on billboards around the city and users were
encouraged to download the Volkswagen app on their iOS devices.