People in South Korea work one of the longest hours in the world, so shopping is not an activity people would like to utilize their free time in. so if people cannot come to the store, why not take the store to them. This is the philosophy behind the South Korea's largest retailer; E-mart.
The campaign was executed by using flying truck shaped figures that were placed around Seoul. The flying store had a WiFi installed that allowed users to download the E-mart smart phone app and make online purchases.The flying store proved to be very popular increasing the online sales by 157% and offline sales by 9.5%
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