To celebrate the 125 year history of Mercedes Benz, the company launched a tweet race. 4 teams participated in a race where the more tweets your team hash tag receive, the more fuel you have on your car. The cars used in the race were specially designed such that each tweet gives you fuel for a quarter on a mile. The total distance was 1400 miles which were covered in 3 days.

 

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Allen Solly wanted to launch its latest clothing line in December 2012. They created a twitter powered billboard on which 52 shirts were placed.

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During Christmas of 2012, the Agency 360i turned its meeting rooms into a life size, twitter powered snow globe. The purpose of this campaign was to Bring Christmas Cheer to Hurricane Sandy victims.

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