Scrabble Wifi- The more you score the more wifi you can use

Scrabble is one of the most famous board games in the world. But with the advent of smart phone apps, board games have taken a back seat. Another problem arising due to smart phones is that people have forgotten how to spell properly. Mattel took to the task of persuading people to spell properly. Collaborating with Ogilvy Paris, Mattel executed a digital media campaign that would reward good spellers with free WiFi.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

Company: Mattel
Country: France
Agency: Ogilvy Paris