Allen Solly Twitter Powered billboard 2012

Allen Solly wanted to launch its latest clothing line in December 2012. They created a twitter powered billboard on which 52 shirts were placed.

Every time someone would tweet using the designated hashtag, the solenoid holding a random shirt would push the shirt out 1 inch, eventually the shirt falls revealing the new collection. Person whose tweet makes the shirt falls wins a free shirt.


1,000,000 impressions in 90 Minutes
500 live streaming viewers