The Digital Post: Digital

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In line with its message of sharing happiness, Coca-Cola executed an innovative digital campaign to put a smile on their customers' faces. To do this, Coca-Cola printed individual frames of a movie on t-shirts and sent them to its fans around the world. The t-shirt came with a message to smile and take a picture wearing the t-shirt and upload them to the website. All pictures were stitched together to make an animated movie about two friends trying to put a smile on a pair of lips, which they eventually do by using a Coke. The movie was spread using social media and allowing fans to "claim their frame" and share it using Facebook.

With the final batch of Breaking Bad episodes airing from August 11, millions of fans around the world are wondering what will be the outcome of the highly acclaimed series. Which characters will die? who will go to jail ? or will Mr White and Jesse live happily ever after. The fantasy game "Betting Bad" is for those fans who want to bet on key outcomes of the series. The website connects to Facebook and a simple interface allows users to place bets on key events. The global leader board tracks progress of all the bets to determine how well you have predicted the outcomes as compared to your friends. Check out the website "Betting Bad".

Scrabble is one of the most famous board games in the world. But with the advent of smart phone apps, board games have taken a back seat. Another problem arising due to smart phones is that people have forgotten how to spell properly. Mattel took to the task of persuading people to spell properly. Collaborating with Ogilvy Paris, Mattel executed a digital media campaign that would reward good spellers with free WiFi.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

Company: Mattel
Country: France
Agency: Ogilvy Paris

Due to security concerns, the Tunisian government decided to ban all public gatherings including audiences from stadiums during professional football league games. It was time for the most important game of the season, so Memac Ogilvy executed a campaign to reconnect fans to the game by creating a mobile application that allowed users to cheer and show their support. 40 giant speakers connected to the application were placed inside the stadium. The more fans tapped on the icon on the app, the louder the sound inside the stadium. On the game more than 93,000 fans showed their support to their team using the app.

Mobilizing the 12th Man - Ogilvy Tunisia 2013 from Mehdi Lamloum on Vimeo.

People in South Korea work one of the longest hours in the world, so shopping is not an activity people would like to utilize their free time in. so if people cannot come to the store, why not take the store to them. This is the philosophy behind the South Korea's largest retailer; E-mart.

The campaign was executed by using flying truck shaped figures that were placed around Seoul. The flying store had a WiFi installed that allowed users to download the E-mart smart phone app and make online purchases.The flying store proved to be very popular increasing the online sales by 157% and offline sales by 9.5%

Be more dog is a digital campaign by Uk based mobile service provider. the campaign encourages users to "Be More Dog" as dogs are more adventourous and exciting as compared to cats. The idea behind the campaign is to encourage users to be more adaptive with the latest technology leading to a 4G launch later this summer.

The campaign is based around a website here.

The talking cat on the website first encourages the user to be more dog. Then users are given a link and a code to which is to be used on a smart phone or tablet thus connecting the PC and the touch screen device. Once connected the user can use the mobile screen to throw a frisbee to the talking cat. The users can also create a dog bomb which is a customizable video featuring different options with the central idea around being more dog.

O2 "Be More Dog" from Keith Schofield on Vimeo.

Did you want to live in a world where everything you touch turns into skittles? Your wish has been granted. Skittles has re launched its interactive website which basically shows a pawn shop but

Watch Dog is an upcoming video game by Ubisoft (Makers of Assassins’ Creed, Prince of Persia and Splinter cell). Set to release in November 2013, BETC Digital created a very nice website for the promotion

Pin it to win it was a Facebook challenge to find and pin Volkswagens on South African roads using Google Street view. The Objective of this campaign by Volkswagen was to create top of Mind awareness for their brand.