Scrabble is one of the most famous board games in the world. But with the advent of smart phone apps, board games have taken a back seat. Another problem arising due to smart phones is that people have forgotten how to spell properly. Mattel took to the task of persuading people to spell properly. Collaborating with Ogilvy Paris, Mattel executed a digital media campaign that would reward good spellers with free WiFi.

Scrabble WiFi - Case Study from Ogilvy Paris on Vimeo.

Company: Mattel
Country: France
Agency: Ogilvy Paris

read more →

 

Due to security concerns, the Tunisian government decided to ban all public gatherings including audiences from stadiums during professional football league games. It was time for the most important game of the season, so Memac Ogilvy executed a campaign to reconnect fans to the game by creating a mobile application that allowed users to cheer and show their support. 40 giant speakers connected to the application were placed inside the stadium. The more fans tapped on the icon on the app, the louder the sound inside the stadium. On the game more than 93,000 fans showed their support to their team using the app.

Mobilizing the 12th Man - Ogilvy Tunisia 2013 from Mehdi Lamloum on Vimeo.

read more →

People in South Korea work one of the longest hours in the world, so shopping is not an activity people would like to utilize their free time in. so if people cannot come to the store, why not take the store to them. This is the philosophy behind the South Korea's largest retailer; E-mart.

The campaign was executed by using flying truck shaped figures that were placed around Seoul. The flying store had a WiFi installed that allowed users to download the E-mart smart phone app and make online purchases.The flying store proved to be very popular increasing the online sales by 157% and offline sales by 9.5%

read more →

Be more dog is a digital campaign by Uk based mobile service provider. the campaign encourages users to "Be More Dog" as dogs are more adventourous and exciting as compared to cats. The idea behind the campaign is to encourage users to be more adaptive with the latest technology leading to a 4G launch later this summer.

The campaign is based around a website here.

The talking cat on the website first encourages the user to be more dog. Then users are given a link and a code to which is to be used on a smart phone or tablet thus connecting the PC and the touch screen device. Once connected the user can use the mobile screen to throw a frisbee to the talking cat. The users can also create a dog bomb which is a customizable video featuring different options with the central idea around being more dog.

O2 "Be More Dog" from Keith Schofield on Vimeo.

read more →

The game has been building much hype since the first trailer was revealed. To cash on the anticipation, Ubisoft has developed a smart phone app that allows players experience the game in real life and allows them to hack more than 10,000 locations across Canada.

read more →

Juiced up was an innovative Out Of Home marketing campaign in Canada by Volkswagen to promote its 2012 Beetle. Augmented Reality markers were placed on billboards around the city and users were
encouraged to download the Volkswagen app on their iOS devices.

read more →