In line with its message of sharing happiness, Coca-Cola executed an innovative digital campaign to put a smile on their customers' faces. To do this, Coca-Cola printed individual frames of a movie on t-shirts and sent them to its fans around the world. The t-shirt came with a message to smile and take a picture wearing the t-shirt and upload them to the website. All pictures were stitched together to make an animated movie about two friends trying to put a smile on a pair of lips, which they eventually do by using a Coke. The movie was spread using social media and allowing fans to "claim their frame" and share it using Facebook.

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Fresh News is a concept that lets you be the centre of attention of a news report that is based on your Facebook social life. The fresh news website allows you to enter your Facebook details to give the website access to your Facebook information. After that the website generates a special video where two anchors (and a robotic editor) present your recent activities on Facebook including your posts, photos and comments of your timeline in a comical fashion and determines how "fresh" you are.

The video is a combination of pre-filmed segments based on different Facebook scenarios including a friendship spree, response to Facebook events and many other scenarios. The idea behind the campaign was to engage the core audience of online youth and focus on the Mentos positioning of "Stay Fresh". The campaign is based around the idea of youth audiences need to project a sense of self online. Fresh news does that by creating a 2 minute news report that is centred around the user.

Company: Mentos
Agency: BBH London

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As a student, would you like to know which university guarantees a brighter future for you ? OZU University in Istanbul gives you a chance to look into your future university life and your career and that through your Facebook timeline. The Facebook application allows prospective students to have a peek into their future timeline The application takes information from the users profile and creates a video customized to the user. The video shows a series of posts on the users timeline showing the user what his/her university life will be like such as pictures on campus, hang outs and different places, exchange programs and other similar posts. 

Check out the video to find out more:

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Every business nowadays has a Facebook page, now businesses can showcase their Facebook likes to their customers in real life. The mechanics are simple, a counter top object that looks like an old

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The campaign was Launched in July 2012 to promote Swatch Chrono Plastic collection and to emphasize on the collection's values of fun, extreme sports, and style. The Main goal for the campaign was to attract a quality audience for the interactive game on Facebook.

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