The Digital Post: Archive

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To celebrate the 125 year history of Mercedes Benz, the company launched a tweet race. 4 teams participated in a race where the more tweets your team hash tag receive, the more fuel you have on your car. The cars used in the race were specially designed such that each tweet gives you fuel for a quarter on a mile. The total distance was 1400 miles which were covered in 3 days.

Juiced up was an innovative Out Of Home marketing campaign in Canada by Volkswagen to promote its 2012 Beetle. Augmented Reality markers were placed on billboards around the city and users were
encouraged to download the Volkswagen app on their iOS devices.

The campaign was Launched in July 2012 to promote Swatch Chrono Plastic collection and to emphasize on the collection's values of fun, extreme sports, and style. The Main goal for the campaign was to attract a quality audience for the interactive game on Facebook.

Pin it to win it was a Facebook challenge to find and pin Volkswagens on South African roads using Google Street view. The Objective of this campaign by Volkswagen was to create top of Mind awareness for their brand.

Red Bull Formula Face was a browser racing game with facial controls via webcam. The game was controlled by facial gestures which included:

Allen Solly wanted to launch its latest clothing line in December 2012. They created a twitter powered billboard on which 52 shirts were placed.

During Christmas of 2012, the Agency 360i turned its meeting rooms into a life size, twitter powered snow globe. The purpose of this campaign was to Bring Christmas Cheer to Hurricane Sandy victims.