Mercedes Benz Tweet Race 2011

To celebrate the 125 year history of Mercedes Benz, the company launched a tweet race. 4 teams participated in a race where the more tweets your team hash tag receive, the more fuel you have on your car. The cars used in the race were specially designed such that each tweet gives you fuel for a quarter on a mile. The total distance was 1400 miles which were covered in 3 days.