Due to security concerns, the Tunisian government decided to ban all public gatherings including audiences from stadiums during professional football league games. It was time for the most important game of the season, so Memac Ogilvy executed a campaign to reconnect fans to the game by creating a mobile application that allowed users to cheer and show their support. 40 giant speakers connected to the application were placed inside the stadium. The more fans tapped on the icon on the app, the louder the sound inside the stadium. On the game more than 93,000 fans showed their support to their team using the app.
Mobilizing the 12th Man - Ogilvy Tunisia 2013 from Mehdi Lamloum on Vimeo.
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