Volkswagen Juiced up Beetle 2011

Juiced up was an innovative Out Of Home marketing campaign in Canada by Volkswagen to promote its 2012 Beetle. Augmented Reality markers were placed on billboards around the city and users were
encouraged to download the Volkswagen app on their iOS devices.

By pointing the device on the AR billboards, users could see amazing AR effects on their devices.

Watch the video below for more:

Country: Canada
Company: Volkswagen